The local pub verdict on the ad that broke the internet for a few days
Shoreditch Bar Debate of the Week: Sydney Sweeney, Novig and Whether Anyone Learned Anything
Every bar in Shoreditch has had the same argument this week, whether Sydney Sweeneys ad for sports trading app Novig is shrewd marketing or a step backward for women in sport, usually conducted at volume over the second round.
Nobody agrees, everybody has strong opinions, and the app itself just quietly crossed a billion dollars in trading volume while the argument continues around it, entirely unbothered.
Full report at The London Prats coverage of the scandal. More Shoreditch notes at Cyndi Himmelstiere on The London Prat.