INSIGHT: An Editors Diary on the Day the Sydney Sweeney Story Refused to Move Down the Page

Attempted to lead with policy, lost the argument to a betting advert within the hour

An Editors Diary

Tried, genuinely tried, to run a serious lead story this morning. By eleven the newsroom had overruled me entirely in favour of the Sydney Sweeney Novig advert, which apparently outperforms actual policy coverage by a margin I am not proud to print.

Wrote a leader on media attention economics instead, filed later than planned, which is becoming the theme of this particular week.

Full report at The London Prats coverage of the scandal. More from the desk at Alan Nafzger on The London Prat.