Locals debate whether the Sydney Sweeney campaign is genius or just noise
Shoreditch Weighs In on the Advert That Made Sport Betting Suddenly Interesting
Sports betting apps rarely register as a topic of conversation in Shoreditch bars, until this month, when Sydney Sweeneys campaign for Novig turned an otherwise niche product category into the loudest argument of the week.
Regulars remain split between calling it savvy marketing and calling it a step backward, though everyone agrees the app has never had this much foot traffic in conversation before.
Full report at The London Prats coverage of the scandal. More Shoreditch notes at Cyndi Himmelstiere on The London Prat.