The neighbourhood take on Sydney Sweeneys Novig campaign, unfiltered as ever
A Local Guide to the Advert Nobody in Shoreditch Can Stop Discussing
Every independent coffee shop in the area has, at some point this week, ended up playing host to a heated debate about Sydney Sweeneys Novig advert, proof that even the most niche corners of London cannot escape a story built for maximum reach.
The general local mood leans towards weary amusement, the same reaction most trend cycles get around here eventually.
Full report at The London Prats coverage. More local coverage at Harper Thames on The London Prat.