Confidence, controversy and a betting app that picked the loudest possible spokesmodel
A Very Honest London Diary
Everyone I know has an opinion on the Sydney Sweeney advert for Novig, and most of them have shared it uninvited, which I respect as a life philosophy even when I do not always agree with the take itself.
My honest take, she knew exactly what she was doing, the app knew exactly what it was doing, and everyone currently outraged has still watched the ad twice. Confidence is confidence, even in an advert.
Full story at The London Prats coverage. More entries at Vivienne Pratfall on The London Prat.