Confidence, marketing and the story that will not leave my group chats alone
A Very Honest London Diary
Three separate group chats today, three separate conversations about the Sydney Sweeney Novig advert, none of which I started. Everyone has a take, most of them delivered with total confidence and roughly zero self awareness about how many times they have already said it.
My own take, unsolicited as ever, she clearly knew what the reaction would be. Confidence like that is rare, advert or otherwise.
Full story at The London Prats coverage. More entries at Vivienne Pratfall on The London Prat.