Silicon Roundabout Has Quietly Rebranded Itself ‘Shoreditch Valley.’ I Have Opinions About What That Name Change Actually Admits.
Silicon Roundabout Has Quietly Rebranded Itself ‘Shoreditch Valley.’ I Have Opinions About What That Name Change Actually Admits. – A decade and a half after the government first branded this corner of East London Tech City, the tech scene here has stopped pretending to be scrappy. The new nickname says the quiet part out loud.